Wednesday, April 16, 2014

STIR - A Resource for Color and Creativity

The STIR competition, provided by Sherwin-Williams, incorporates using three different Sherwin-Williams colors throughout an interior space and being able to render them correctly to learn the importance of successfully communicating ideas and color through hand rendering and digital rendering. The commercial interior space focuses on an art gallery for a local Pacific Northwest artist and is universally designed, as well as ADA accessible. The concept used throughout the gallery is derived from the Northern Pacific Railway logo, resembling the structure and strength of the railway. Railroad tracks are seen as sturdy, strong, and encompasses straight, strict lines that are complimented by the circular motion from the train wheels and the motion of travel that is circulated around a train station. The Depot in Pullman, Washington withholds many of these qualities, with the additives of structural beams that resemble the train tracks with wood as the material used throughout the gallery because of its longevity of a lifetime, strength, and aesthetics. The colors implemented in the design, a deep red, dark blue, and a bold oatmeal, are taken strictly from the idea of strength and durability from the logo and the concept of the train tracks. Deep red and dark blue can be seen as dark, bold colors, as the oatmeal color provides a lighter aspect to the interior to balance the dark colors. This STIR competition was beneficial in many aspects, such as learning how to correctly render the colors of the interior to successfully communicate ideas to the client when presenting a design. This project taught me also how to implement my 2D design into 3D design for a commercial area, such as an art gallery that must incorporate style and concept without overpowering the artwork.